MeriCal Names Eric Bauer CEO

Article provided by MeriCal

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Anaheim, CA (February 7, 2024) – MeriCal, LLC (“MeriCal”), a leading developer, manufacturer, and packager of probiotics and other nutritional supplements, is excited to announce the appointment of Eric Bauer as Chief Executive Officer.

Eric Bauer brings a wealth of experience in nutraceutical manufacturing, having previously led International Vitamin Corporation as CEO and President, where he managed manufacturing, sales, and product development, while spearheading a major re-platforming initiative across the U.S. market. His background also includes serving as CEO of Coco Republic / HD Buttercup, an interior design and home furnishings retailer, as well as CFO and COO of True Religion Jeans, a renowned global denim lifestyle brand. Mr. Bauer holds an MBA from Georgetown University and a BA in Economics from the University of California, Los Angeles.

“I am honored to join the MeriCal team,” said Mr. Bauer. “I look forward to helping MeriCal build on its strong foundation of high-quality nutritional supplement manufacturing and packaging, with long-standing experience in the fast-growing probiotics segment and the ability to deliver innovative solutions to customers across all channels. We see tremendous runway ahead of us with multiple avenues for growth, and I am excited by the opportunity to contribute to the organization.”

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